RESUME
Education:
University of Kentucky, Bachelors of Science in Integrated Strategic Communications, 2004 - Focus on Account Management, Creative Strategy and Direct Marketing
Skills & Interests:
· Social Media, Interactive Media & New Technology: continually participate in educational opportunities to grow knowledge. Was a member of the Interactive Marketing Team at Creative Alliance focusing on mobile, web, video and viral marketing
· Public Relations: Received PR and Spokesperson training from Wordsworth Communications (Cincinnati, OH) in 2010
· Computer Skills: Proficient in Microsoft Office and familiar with Adobe InDesign, Photoshop and Illustrator
· YUM! Brands Achieving Breakthrough Results Training: completed in 2009
· The Fillies, Inc.: Member - Designed and executed Media Kit Folder
· Creative Cities Summit: Attended the 2010 Summit in Lexington, KY
· Presentation Skills: comfortable presenting marketing plans, new ideas and technology efforts to a wide variety of people and groups of all sizes.
Work Experience:
Marketing Manager, The Al J. Schneider Company, Louisville, KY: Feb 09 – Current
Accounts: Galt House Hotel, Crowne Plaza Louisville, Home Supply Company and Design Center and various other projects for all Al J Schneider properties
· Responsible for creating, presenting, implementing marketing plans
· Creative direction, copy writing and maintain website content for the Galt House and Crowne Plaza websites
· Frequent use of CRM tool for communications
· Daily interaction with multiple agencies, graphic designers, photographers, videographers, print, online and other media vendors
· Introduced and trained upper management and sales staff on Social Media outlets
· Maintain all online listings for both hotels
· Organized and marketed multiple special events
· Assisted in video direction for both hotel’s sales videos
· Planned, coordinated and executed a 4-day photo shoot with a professional hospitality photographer from Portland, OR
· Fulfill marketing needs for the owners, management, sales team, retail vendors and human resources
Account Executive, Creative Alliance, Louisville, KY: Oct 05 – Feb 09
Clients: YUM! Brands Print Team: KFC & Long John Silver’s
· Responsible for planning and execution of over 80 million print pieces and $4 million in billing
· Develop and execute print marketing plans
· Craft and present marketing recommendations to clients
· Liaison between print and media vendors and the creative team
· Created print/media estimates by working with multiple vendors to find the best and most efficient option for the needs of the project
· Direct production department to create attention grabbing and user friendly print coupons
· Managed the creative team on timely execution of deadlines
· Created training manuals for new team members and implemented in training sessions
Account Executive, Gannett Company, Nashville, TN & Louisville, KY: May 04 – Oct 05
Newspapers: Tennessean/All The Rage & Courier Journal/Velocity Weekly
· Responsible for maintaining and building clientele
· Developed sales plans & implemented custom strategies to achieve goals
· Created sponsorships and event partnerships Introduced a new product to companywide advertising sales staff
References:
Lynn Saltzman with Arena Authority
Ph: 502-548-6783 Email: lhaconsulting@aol.com
Relationship: Personal and Professional
Emily Enderson with Creative Alliance
Ph: 502-420-8383 Email: emilye@cre8.com
Relationship: Co-Worker at Creative Alliance
Holly Wood with Creative Alliance
Ph: 502-214-2977 Email: hollyw@cre8.com
Relationship: Supervisor at Creative Alliance
